Google My Business has become an essential tool for businesses wanting to improve their Local SEO.
If you are not familiar with GMB, it is a free listing that allows businesses to control their information on Google Maps and all of Google’s search pages.
In this post we will talk about how to get more customers through local SEO.
That may not sound like much, but consider this: when customers are searching for local businesses, they’re often using Google Maps. And if your business isn’t listed, or if your listing is inaccurate, you could be losing out on valuable customers.
With over 2 billion searches performed every day, Google has been able to build up a database of businesses around the globe. This makes finding information about local companies easy. But what does this mean for those of us trying to rank well locally?
Local SEO: How to get more customers through GMB?
In short, GMB is a free tool that allows you to manage your business listings across multiple platforms – including Google Maps, Google Search, and Google+ Local. With a GMB account, you can easily add photos, reviews, hours of operation, contact information, and even set up special offers and discounts.
If you’re already familiar with GMB, you might want to consider hiring someone to take care of your accounts. They can do things like update your address, fix mistakes, and optimize your images. However, if you don’t have the time or resources to dedicate to managing your GMB profile, there are still plenty of things you can do yourself. Here are three tips to keep in mind.
1. Optimize Your Images
Images are one of the biggest factors in determining how well your business appears in Google. So, make sure yours look great. Take a few minutes to upload new ones, edit old ones, and use keywords throughout.
2. Add Photos to Your Website
Photos are an important part of any website, but they’re especially critical when it comes to local search results. Adding them to your website will help people find your business more quickly. To get started, visit Google’s webmaster tools page and click on “Add a photo.” Then, upload your image and select the category you want to use it in.
3. Update Your Address
Google uses addresses as a way to determine which businesses appear near each other. So, make sure your address is correct. It should include all relevant details, such as city, state, zip code, phone number, and hours of operation.
What mainly sets GMB apart from other directories is the amount of detail that can go into the listing.
As Google continues to give GMB listings more importance and expand their capabilities, the detail that can go into a listing is only getting more complex.
While GMB listings used to be “optional” for businesses, they are now just as important as a website.
Given the importance and detail, it is imperative that businesses get their profiles set up and optimized correctly. Top services in Google My Business today.
Aside from more traffic to your website, better search engine rankings, and more leads, there are many benefits for investing in your Google My Business:
- Google Map Search optimization
- Ranking in Google’s local 3-pack
- Star ratings and reviews
- Increased in-store visits and phone calls
- GMB listing optimization
- Increased engagement